Services
Graphic Design
Branding
Digital Media
BASICALLY ALL THINGS
PRINT & WEB
LOGO
DESIGN
WEBSITE
DESIGN
EVENT
GRAPHICS
DIGITAL & PRINT ADS
SOCIAL MEDIA
GRAPHICS
PROMOTIONAL
PIECES
T-SHIRT
DESIGN
PATTERN
DESIGN
RACK
CARDS
SIGN
DESIGN
TRUCK
WRAPS
PACKAGING
DESIGN
WALLPAPER
DESIGN
ANNUAL REPORTS
BOOKLET
DESIGN
MAGAZINE
LAYOUTS
BROCHURE
DESIGN
POSTCARDS
& MAILERS
& MORE
If you have something in mind you don't see here, please reach out so your project needs can be discussed.
WHAT TO EXPECT
Find out more about the process of logo creation, website design, and hourly work from Herring Design Co.
LOGO DESIGN
A logo is often the first impression of a brand, and first impressions matter. More than just a visual mark, a well-designed logo communicates who you are, what you stand for, and sets the tone for your entire brand. It builds recognition, establishes credibility, and creates a foundation that carries across every touchpoint, from websites to packaging to signage. A strong logo isn’t just seen, it’s remembered.
After we have a discovery call/meeting about your business, brand positioning, and what you're wanting in a logo, I'll send you a quote and a contract to begin. Once I receive the signed contract, I send an invoice for 50% of the payment up front. Once payment is received, I will design 4-6 logo proofs. Once you select your favorite option, I will revise the logo as needed until it is finalized. If none are chosen, I will create up to 2 additional rounds of new options. New proofs beyond that will be an additional cost. I will provide up to 3 revisions to the chosen design until the final logo is decided. Upon completion, I will design necessary formats, including but not limited to: black and white, single color, horizontal, vertical, square, with and without tagline, etc. Files will be sent in .jpg, .pdf, .png, .eps, and any other needed file formats.
Logo designs start at $500. Full branding kits with patterns, icons, color palettes, and more start at $1000.
WEBSITE DESIGN
Your website is often the first place people go to learn about your business — and it should work as hard as you do. A thoughtfully designed website builds trust, tells your story clearly, and guides visitors to take action. More than just looking good, an effective website creates a seamless experience that supports your goals, reflects your brand, and helps turn visitors into customers.
I prefer to build websites on the Wix platform, but I can create sites on other platforms if desired. It allows you to build from the front end without coding, and the platform is SEO-friendly, offering built-in tools like customizable SEO settings (titles, descriptions, URLs, structured data), automatic image optimization, and easy Google Search Console integration.
After a discovery call where we discuss your business, website needs, and the vision of what you're wanting for your site, then I'll send you a quote and a contract to begin. Once I receive the signed contract, I send an invoice for 50% of the payment up front. I will send a Google Doc for you to fill out to gather information for the website. You will have the ability to edit the site and update the site after completion. Three meetings/phone calls are included if needed: the initial discovery call, a check-in after the first draft is received, and a final call before the site goes live. Clients are responsible for the Wix hosting fees, which are usually around $15-20 a month (you get a discount the more years you prepay for). The timeline to receive the first draft of the website is usually 2-3 weeks, depending on how quickly the website information document is filled out.
A basic 5 page website starts at $2000.
HOURLY WORK
Most design work is done for an hourly fee, which includes the creation of marketing materials, event branding, ad design, and more. I design graphics for clients in the order they are received and/or according to the date deliverables are needed. Clients send the information needed for each project including event information and specs (sizes needed, etc), along with the deadline for each project. I create 2 or more proofs to choose from and will edit the chosen design until it is finalized. Once the approved design is complete, all other deliverables will be created and sent to the client (other sizes, layouts, etc) if applicable. Any meetings, phone calls, etc. to discuss projects are charged the hourly fee. I keep a detailed list of hours worked and send invoices at the beginning of the month for the previous month's work.
The hourly fee is $100/hr.