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Spawned in 2010, Herring Design Co. was initially started for the creation of small print pieces, like invitations and stationery. Knowing she wanted to have a creative career, Rachel Herring took the leap of faith in 2012, leaving an office job to pursue Herring Design Co. full time.


Rachel has been designing and creating for as long as she can remember. When she was little, she was never without a crayon or marker in her hand. Continuing through school, Rachel took all the art classes she could and created t-shirts and set designs for dances in high school. Knowing she wanted to major in a design field, Rachel graduated with a degree in Interior Design and another in Business Administration from Auburn University. While in school, she learned how to use Adobe Creative Suite, and it ignited a desire to do graphic design.

Rachel moved to Birmingham for an internship and remained there after graduation. Still having a major interest in graphic design, she started Herring Design Co. to design custom invitations for people. The business grew by word of mouth, and so did the products she offered. 

Rachel has always loved working with her hands, so after a kitchen renovation, she had leftover wood that she knew couldn't go to waste. Her first string art creations were made from these pieces. Shortly after, she grew her tool collection, and set her mind to having a career as an artist. Business grew quickly after sharing these pieces, and in addition to art shows, she got her artwork into stores in the area. 

After seven years in Birmingham, AL, Rachel moved to Santa Rosa Beach, FL. The surroundings at the beach have influenced the subject matter of her artwork from the beautiful blues and greens from the Emerald Coast waters to the spectacular sunsets. 


Rachel began working with Allison Wickey, a local 30A artist, at her gallery shortly after moving. While there, she built Allison a new website, helped with social media, and created magazine and ad designs, along with managing the gallery. She learned a lot from Allison, who is an influential artist in the area. 

In 2017, the Underwater Museum of Art was created and submissions were being accepted. Rachel was one of the seven artists chosen for her sculpture design, The Grayt Pineapple, which was placed in the nation's first underwater museum off the coast of Grayton Beach, FL in 2018. In 2019, she was accepted again with her creation Let's Flamingle. 


Also in 2019, as Allison was closing her gallery, Rachel had the opportunity to work for the Hive Creative Consulting. Initially starting off part-time, her workload quickly grew, and she joined the team full time as a Bee a few weeks after she started! After Rachel worked there for over a year creating websites, event graphics, print graphics, and social media graphics, The Hive decided to close it's doors due to the economic impact of Covid-19. 

Rachel has taken this opportunity to run Herring Design Co. full time again, but with more emphasis on graphic design work. She is excited to see where the journey takes her! While she is located in Santa Rosa Beach, FL, Rachel has the ability to work remotely and can assist anyone anywhere! 

Outside of art + design work, Rachel obsessively follows SEC football, loves a cold beer on the porch, and is always on the search to find mid-century modern treasures while thrifting. She lives with her fiancé Richard, and their two pups, Bo and Sugaree. If it's fall, you can find Rachel in Auburn cheering on her Tigers. Any other time, she's at the beach, Lake Martin, or working on DIY house projects. 

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